A Close Analysis Of Jane Austen s Persuasion - 1098 Words

A close analysis of Jane Austen’s Persuasion (Extract 3) Many readers of Persuasion believe Austen uses the namesake â€Å"persuasion† too neutrally. She appears to passively describe the results when the protagonist is persuaded to abandon Wentworth’s first proposal, but actually has much to say on being persuadable, and mainly argues that it is not inherently wrong. Persuasion in the novel’s early chapters works in two forms: as an overpowering force on the foolish like Sir Walter, or as an important voice to consider such as when Lady Russell opposed Anne’s engagement. These forms are often grouped together under the greater theme of social influence, and are treated like they run along the same spectrum where the first is negative and the second positive, suggesting the trait balances out into a neither bad nor good thing. However the value of persuasion is not determined in isolation. It depends on the other characteristics of the individual, because in Sir Walter it reveals undesirable weakness, and in Ann e intelligence and pragmatism. The given extract well represents the aims of the whole novel, as here Austen explicitly reflects on persuasion and how it is anything but a neutral social influence. The extract reveals that Anne regrets rejecting Wentworth years ago in the light that he is now socially successful. This swiftly follows Anne and Lady Russell persuading Sir Walter to leave Kellynch Hall—decidedly not achieved through the rationale that the Elliots cannotShow MoreRelatedMr Benett and the Failures of Fatherhood8365 Words   |  34 PagesMr. Bennet and the Failures of Fatherhood in Jane Austens Novels Author(s): Mary A. Burgan Reviewed work(s): Source: The Journal of English and Germanic Philology, Vol. 74, No. 4 (Oct., 1975), pp. 536552 Published by: University of Illinois Press Stable URL: http://www.jstor.org/stable/27707956 . Accessed: 29/08/2012 00:55 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR isRead More The Basic Elements of Jane Austens Pride and Prejudice4010 Words   |  17 Pagesa very complicated but simple play and for a new learner of Jane Austens this work, one should have to know the basics of this novel. Under are discussed the same basics for the help of the new readers. BACKGROUND INFORMATION - BIOGRAPHY Jane Austen was born in 1775 at Steventon, Hampshire in southern England, where her father was a minister. She was the sixth child in a family of seven children. The family was very close, and Jane had a particular closeness to her sister Cassandra. AlthoughRead MoreJane Austen’s Novels and the Contemporary Social and Literary Conventions.12979 Words   |  52 PagesConduct Manuals and the Novels 9 2. Romantic Novels. 11 2.1. Introduction to the Novel. 11 2.2. The Novel of Manners, Sentiment and Emulation. 12 2.3 The Gothic Romance. 13 3. Jane Austen and Her Novels in relation to the Contemporary Literature. 15 3.1. Austen’s Criticism about the Contemporary Fiction. 15 3.2. Jane Austen as a Conservative Writer and as a Social Critic. 16 3.3. Austen’s writing in her own perception. 17 4. Pride and Prejudice. 20 4.1. Elizabeth Bennet and Mr. Darcy – the Reversed

Essay about The Importance of Merchants in Medieval Times

During the Medieval Times, merchants were just as important and wealthy as the lords and nobles. The way they would go about their wealth was getting an education to learn how to think, count, information about the world, interest rates, exchange rates, and many more information that relates to dealing with money and trade. Education has always been important to create opportunities to have successful jobs and it was interesting to read that in Medieval Times education was considered more of a hobby, but to be a merchant it became less of a hobby and more of an opportunity to be well-educated people and gave them a chance to be successful business men. Merchants were big contributors to their countries’ economy. They would buy raw†¦show more content†¦The masters were the people who were professionals in a specific craft. The apprentices were usually the Master’s sons who learned their specific craft for a certain amount of years. After all the time that is spe nt learning the craft, they gained more skill and experience. Once they’ve finished their experience as an apprentice and learning everything they needed to know, they would work as Journeymen. They would then work and save up all of the money that they earned to one day open up a store of their own. It was interesting to learn that women also took part in guild. Unfortunately, they were not treated as well as the men. They were treated as second-class workers and second-class members. Women worked as servants, petty retailers, spinsters, midwives, prostitutes, and any occupation that didn’t involve any skills. Most women were arranged to marry Guild Masters. Some of the crafts they worked on were silk pinning and embroidery. Even though they were involved in some production of goods, they were completely controlled by the men. Some merchants became wealthy and some weren’t so lucky. Wealth did not depend on status or hierarchy; it depended on your success in bu siness. Some merchants even made their way up to nobles because of how good they were as businessmen. In the 13th and 14th centuries, Church’s looked down upon those who made their living as merchants. An occupation that involvedShow MoreRelatedHumanism: Renaissance and Merchant Class1743 Words   |  7 Pagesgradual, inconsistent, and variable from place to place. The Renaissance had its origins in Italy because a powerful merchant class arose in its cities that replaced the landed aristocracy and clergy as the leaders of society. This new class, along with many aristocrats and clergy, embraced humanist ideals. Generally speaking, humanism was a new worldly ideal to replace the medieval focus on eternal life. Humanism was founded on the idea that humanity is capable of greatness by its own means--throughRead MoreTo What Extent Is the Term Renaissance a Valid Concept for a Distinct Period in Early Modern European History?623 Words   |  3 Pageshelped cultivate peop le’s capabilities. Well-respected literature involved with the nature of individuality emerged and art in the Renaissance brought out the individual. Renaissance artists and authors glorified unique personalities emphasized importance or individuals. Writers like Saint Augustine, Peter Abelard, and Guibert perceived themselves to be unique persons, generating autobiographical statements. However, authors abruptly stopped writing about God. In opposition to the middle ages, theRead MoreThe Rise Of Economic And Social Changes Between The 11th And 14th Centuries1151 Words   |  5 PagesEurope experienced radical economic and social changes between the 11th and 14th centuries. The medieval world was based on feudalism, a highly regulated and hierarchical form of society in which everyone had their place and responsibilities. The manorial system, in which lords owned the land worked by their vassals, or serfs, started to wane in the late Middle Ages with the development of natio n-states. Medieval cities, dominated by the guilds that brought economic stability, became the centers of commerceRead MoreSuppressed Darkness On The Medieval Mind Map1582 Words   |  7 PagesSuppressed Darkness on the Medieval Mind Map William Manchester’s A World Lit Only By Fire: The Medieval Mind and the Renaissance unveils an in- depth look at the Late Medieval Ages in Europe and touches upon the Renaissance. It is most well known as the time period that occurred after the fall of the Roman Empire- when the eastern world seemed to have plummeted into an age of regression and darkness. Manchester’s central proposition was â€Å"The power of the medieval mind had been irrevocably broken†Read MoreLife in the Feudal System During Medievel Times811 Words   |  4 Pagesmaintain their own equipment, but other times the lord or kind supplemented them with some of their own gear. The fighting ability of the men varied a lot and generally those fighting to protect their own land were more motivated to do so than those fighting elsewhere. During the 11th Century, the lord started recruiting middle class freeman with actual skills. These men also had a certain standard of quality equipment. Around 90% of Medieval Europeans were peasants who worked as Read MoreAnalysis Of The General Prologue To The Canterbury Tales Essays1044 Words   |  5 PagesReligion has long since been an important factor in society, changing and evolving throughout the centuries. In medieval Europe, religious pilgrimages were a crucial part of ones religious faith. Often every one in society, from the highest of class to the lowest order was involved in this practice. Geoffrey Chaucer, one of the most important writers in English literature, was the author of The Canterbury Tales, an elaborate poem about the religious pilgrimage of twenty nine people to CanterburyRead MoreAncient Greece : A True Civilization1507 Words   |  7 Pagestechnological, philosophical and political advancements aid to establish it as a civilization. Ancient Greece’s technology clearly qualifies it as having achieved the state of advanced technology, as they were well ahead of any other civilization at the ti me. One major contributor to Greek scientific advancements was Archimedes, a mathematician and inventor who contributed significantly not only to Greek development, but to all of Western civilization. Archimedes’ best known achievements were establishingRead MoreEssay about Rival Middle Ages1808 Words   |  8 Pagesbourgeoning states to raise taxation such as the Norman Poll tax from the developing money economy, as well as technical advances in farming, and social changes, when taken in conjunction with population expansion this leads to Western Europe evolving, a merchant base, manufacturing, and agricultural production to equal, and even surpass in terms of trade, the Eastern Empire of Constantinople and the Islamic caliphates. The expanding population founds new towns and cities. The new cities such as Venice, inRead MoreCity, Church, And The Empire1627 Words   |  7 PagesEmpire Many often depict medieval Europe as times of kings, knights, and epic battles that end in great bloodshed and loss. While these things are true, the medieval Europe was much more than that. It was a time of controversy, strong and terrible leaders in politics as well as the church, and many changes in population and how the Europeans structured their societies. Writers and historians throughout this time period produced many works that told of the events in medieval Europe. A few overarchingRead MoreThe Emperors New Clothes947 Words   |  4 Pagescolors, patterns, material, etc. have been reserve strictly for the highest of rank. For example, in the time of the Romans â€Å"senators could wear garments dyed with Tyrian purple...† (Finer). Obviously senators as well as Emperor’s were dressed a certain way to distinguish them from everyone else. It makes so much sense! Clothing also stood for something very important in Medieval Times -- how high up you were placed in society. Peasants certainly did not have the same dress nobility. In the

Why Kings Letter from a Birmingham Jail Resounds...

Standing the Test of Time: Why Kings Letter from Birmingham Jail Resounds Throughout American History Dr. Martin Luther Kings Letter from Birmingham Jail is a direct response to A Call for Unity, a letter penned by eight Alabama clergymen including one rabbi. In A Call for Unity, the eight clergymen decry the peaceful protests organized by Dr. King and his fellow civil rights activists. The clergymen claim that the protests are unwise and untimely. In his response written from jail, Dr. King outlines all the reasons why the peaceful protests are both wise and timely, for, in his words, we have waited for more than 340 years for our constitutional and God given rights. There is a clear reason why Dr. Kings legacy remains strong, whereas the clergymens misguided letter has fallen into historys dustbin. Because King writes with skillful logic, appeals to his readers ethics, and proves his credibility as a political leader, Letter from Birmingham Jail is a more effective argument. King writes with a deft sense of logic and organization, which distinguishes him from his fellow clergymen. The letter from the clergymen is shorter than the King letter, showing that the clergymen seemed not to take the time to back up their statements. Twice, the clergymen state that the African-American community should use the judicial system to air grievances rather than use the Constitutionally protected right to organize peaceful political demonstrations. For example, in

Teaching Is A Challenging Profession - 916 Words

Teaching is a challenging profession because we are responsible for teaching students our content areas but also we must teach them how to learn. Once such challenge comes in the form of note taking. This is a learned skill and one that most students are unable to just figure out on their own. Students must be guided in note taking best practices. Doug Fisher and Nancy Frey (2004) remind teachers, â€Å"students must learn to focus on the important phrases, selecting on the key words that carry the meaning, even if some of the details are not yet scripted. This practice is also essential to good notetaking because one cannot write down everything one hears.† (p 104) I chuckled reading this quote because it is absolutely true. Students seem to fall into one spectrum or another- they either want to write down everything or choose to write down nothing. Teaching students note taking techniques is a skill that will serve them well as they move through school, into higher education, or perhaps even in their jobs. I am cautious about the idea of forcing students to all taking notes in the same manner utilizing only one technique, such as Cornell. While this can be effective, students have multiple intelligences and what works for one student may not work for another. As such, I think students should be taught several methods and should be allowed to choose one method that works best for them. Quickly approaching, the new school year brings opportunities to make changesShow MoreRelatedFactors Affecting Job Satisfaction of Public Secondary School Teachers in the Philippines917 Words   |  4 Pageswho are not satisfied with their job could not be committed and productive and would not be performing at the best of their capabilities. Teaching profession is facing problems related to teachers’ job satisfaction. The general perception is that teachers in the government school are dissatisfied with their profession. They are said to be dissatisfied with teaching in the government schools. If the claim is true that the government school teachers are dissatisfied, what then is this dissatisfactionRead MoreFactors Affecting Job Satisfaction of Public Secondary School Teachers in the Philippines903 Words   |  4 Pageswho are not satisfied with their job could not be committed and productive and would not be performing at the best of their capabilities. Teaching professi on is facing problems related to teachers’ job satisfaction. The general perception is that teachers in the government school are dissatisfied with their profession. They are said to be dissatisfied with teaching in the government schools. If the claim is true that the government school teachers are dissatisfied, what then is this dissatisfactionRead MoreMeasures to Overcome Problems Facing New Teachers1762 Words   |  7 Pagesï » ¿Problems Facing New Teachers: Teaching is an increasingly contextualized social practice that requires specific skills since it takes time, learning, dedication, and hard work for new teachers to have the ability to reflect on individual experiences. In their attempts and pursuit to become experienced teachers, new teachers undergo various stages of transformational teaching experience. This process involves experiencing significant questioning of beliefs and assumption as the person evaluatesRead MoreFinal Exam Essay I am not a babysitter1207 Words   |  5 Pagesï » ¿Terrence Hendrix Professor Phil West English 1301- 468 11 December 2014 I Am Not A Babysitter: A Rhetorical Analysis Teaching is not a lowly job as most people think. Teaching is a profession that is highly, commendable just like banking, nursing and other professions. However, some people often ridicule the teaching profession merely because of its poor pay, poor career prospects, not to mention the perceived monotony of the daily routine writing lesson plans and preparing lecture materials.Read More Research Paper1046 Words   |  5 Pagescompared to many other professions, which also require a four-year degree. In most states, teachers must undergo testing and other rigorous certification requirements, but they are given the same consideration or status as beginning professionals in other areas. Although attractive incentives are offered, the compensation does not compare to the long hours of work and schooling required for a teaching career. A four-year degree is a requirement in most various professions although the salariesRead MoreTeacher Interview Report : An Effective Teacher920 Words   |  4 Pagesher mother worked (and still works) for a school district when she was growing up, Brittni says she developed a love of teaching on her own. She finished her undergrad in record time and was accepted into the Master’s of Arts in Teaching program at Colorado College when she was barely in her twenties, graduating by the time she was twenty two. Although she has only been teaching for a little over four years she has already learned a great deal about what it takes to be an effective teacher. BrittniRead MoreEssay on The Teaching Profession1654 Words   |  7 PagesThe Teaching Profession Becoming an educator, especially in recent years has been considered one of the most demanding yet rewarding professions in the work force today. Teaching, with its benefits and intellectual motives has risen to become one of the most sought after jobs in society. But even after taking such rewards into consideration, one might want to analyze how time consuming and emotionally draining teaching young people may turn out to be. Along with its rewards and demands, teachingRead MorePay Salaries for Teachers Should Be Increased Essay1660 Words   |  7 Pages When choosing ones profession there are always two important questions to ask yourself. Is it what you love doing, and is the pay going to be enough to support you. For me the second question has never had much of an impact on my decision, along with most others who are educators or wish to become one. Teaching is not a job that one chooses to be rewarded by the pay. It is a job that is chosen for the rewarding feeling of knowing that it is the most effective, and most enjoyable way one can changeRead More From a Dream to Reality Essay1309 Words   |  6 Pages When I decided to go back to school my objective was not only to increase my knowledge and receive a degree, but I decided that the only profession for me to pursue would be to earn a degree in teaching. Not because a business or computer degree would be out of my grasp, I can learn anything necessary to do a job, but because by earning a degree in teaching I would be able to fulfill a dream of mine that I had held since my own days in school. I want to be able to help children reach for the dreamsRead MoreA Professional Teacher Is Not An Easy Task Essay1310 Words   |  6 Pagesrectitude teacher?To become a professional teacher is not an easy task. Professional teaching is the combination of experience, knowledge, lot of preparation and commitment. The person who wants to become a professional teacher need to have firm beliefs and strong qualities regarding to work with children and their families. For the development of professionalism we need to have a clear distinguish knowledg e in teaching and should maintain professional standards.The main quality being a professional

Beginner English Lesson Plan First Day of Class Free Essays

Beginner English Lesson Plan: First Day of Class Note to teachers: With beginners, mime and movement are essential. Don’t worry if students cannot understand everything you say, speak slowly and use lots of body language to convey instructions. For beginners, understanding and conveying basic meaning is much more important than using perfect grammar. We will write a custom essay sample on Beginner English Lesson Plan: First Day of Class or any similar topic only for you Order Now Encourage students to use any English they have available to get their point across. Remember, learning a language is not a linear process. Level: Beginner with some prior English Time: 1. 5 hours Materials: Bring some everyday objects to class (preferably one for each student) choose a few things from different categories, like clothing, food, and household items. Also bring paper and pens and pictures from home (if available). Objective: Review basic vocabulary and sentence structures, assess students’ skill levels and prior knowledge, and get to know your students on the first day. Activity 1: Introductions (5 minutes). As students enter the classroom walk around and say â€Å"hello. † Introduce yourself using the phrase â€Å"hi, my name is†¦Ã¢â‚¬  and ask â€Å"what is your name? Try to elicit responses and make students feel at ease. Activity 2: Warm up circle toss (5 minutes). Form a standing circle and practice as a group, the phrases â€Å"hi my name is†¦Ã¢â‚¬  and â€Å"what’s your name? † If you have writing materials available, write the phrase and question in a place that all students can see it and use it as a reference. Then choose one of the objects that can be easily tossed around. Start the circle toss by saying the phrase, â€Å"hi, my name is†¦Ã¢â‚¬  then toss the object and ask â€Å"what is your name? Students must then mimic your example until everyone has had at least one turn. Activity 3: Vocabulary (10 minutes). Have students sit, but stay in a circle. Gather the objects that you have brought and show them to the students. Start by asking â€Å"what is this? † and see if anyone knows the answer. Hold one object up and repeat the name of the object slowly, using the phrase â€Å"this is a†¦Ã¢â‚¬  Pass the object to your left and ask â€Å"what is this? † The student to the left should respond with â€Å"this is a†¦Ã¢â‚¬  and then ask â€Å"what is this? â⠂¬  and pass it to the left. Continue this activity until all items have been passed around the circle. This may seem repetitive, but it is important that students are comfortable with the activities and feel successful, especially on the first day. If it seems too easy for the students you can make the game more challenging by having several items circulating at once or by asking students to close their eyes and see if they can recognize items by touch. Activity 4: Categories (15-20 minutes). Give each student one of the objects and have them find other students with objects of the same category. You can demonstrate this by showing two like items and nodding your head then show two unlike items and shaking your head. Once students are organized into groups, try to elicit the name of their category such as â€Å"food†. Each group is then responsible for coming up with 5 other items that belong in their category and presenting those words to the other groups. Have students draw pictures or mime other items for their category, if they don’t know the English word encourage them to ask you â€Å"what is this in English? † and then give them the word, making sure that it is repeated by every member of the group. Once the groups are confident with the new words, have different students from each group teach their new words to the rest of the class. Ask one student to hold up a picture and ask â€Å"what is this? † If no one knows the answer then the student with the picture can drill the class, saying the word and having the other students repeat it back. Do this with each group until all the new words have been practiced. Note: If students seem very comfortable with the vocabulary, introduce new categories for each group before starting the activity and have students think of as many words as they can. Some suggestions are: Animals, Professions, Family Members, or Things You Like to Do. Activity 5: Get to know your neighbor (20 minutes). This activity is meant for you to better assess the skill levels in the class. For this activity you are the observer, only prompt students if they seem stuck. Take mental notes of the grammar structures and the vocabulary that they use. If some students are much stronger than others remember them, you can use them for demonstrations and have them help others. For this activity put students in pairs. Have them ask and answer simple questions about themselves and their partners, let them ask any questions they can. Students are to get to know something about their partner. Next, have them find new partners. Student A will tell the new partner something about student B and visa versa; then everyone swaps partners and repeats the activity. Choose one of the more confident students to demonstrate a dialogue. Any photos or props you have available would be useful for this exercise. Introduce yourself and ask the student to do the same. Ask a simple question that the student will probably know or that you can mime for meaning. For example â€Å"Do you like †¦? † and hold up one of the food items. You can mime â€Å"I like† and â€Å"I don’t like† if the student doesn’t understand. Then grab another student and say â€Å"This is Nola, she likes †¦ † Follow with â€Å"Do you like†¦? † Put Nola with the other student and have Nola ask the second student another question. For example â€Å"How old are you? † Demonstrate this a few times by guiding students to ask and answer question then switching them with other students. Emphasize that they can ask any question. Once they get the idea. Give them 15 minutes to talk to as many students as they can. Walk around and listen to what students come up with, but don’t correct them. If a pair is totally lost then give them some questions and practice them with them, otherwise just observe. Activity 6: Wrap up (10 minutes). Have students stay in the pairs that they are in. Tell them to tell you something about their partner. Be encouraging and don’t insist on correct grammar as long as the basic structure is there, for example Nola might say â€Å"This is Sam, he like swimming. Instead of correcting the student, just repeat the phrase back using the correct grammar by saying something like, â€Å"oh, Sam likes swimming. I like swimming too. † If there are common mistakes among students you can use that as a focus for your next lesson. Ending the class: End the class by saying goodbye repeating the names of students and shaking their hands. Try to remember their names and something unique about them. For example, â€Å"it was nice to meet you Sam, have fun swimming. † How to cite Beginner English Lesson Plan: First Day of Class, Papers

Automotive industry free essay sample

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers perception of product value at first, and later on it may influence consumers purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers perception of product value, and later on it may influence consumers purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

Censorship and the First Amendment free essay sample

A paper which deals with the First Amendment in the American Constitution and how it applies to the issue of censorship. A paper which explains how the American Congress has interpreted the First Amendment when deciding on levels of censorship. The paper explores the different issues of what is and what is not defined as freedom of speech. Examples of what is not covered by the First Amendment may be obscenity, fighting words and incitement. The paper also discusses how, with the growth of the Internet, the laws should grow with technology and adapt themselves accordingly. An area which is not yet completely clear is the subject of Commercial Speech. Deceptive commercial speech can be banned by government, but further regulation of corporations must be taken on a case by case basis. The government can also control speech that is intended and likely to incite lawless action. This also applies in a situation where the speech poses a clear and present danger to the nations security. We will write a custom essay sample on Censorship and the First Amendment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is known as incitement and was decided in the case of Brandenburg v. Ohio.