Wednesday, May 6, 2020

Beginner English Lesson Plan First Day of Class Free Essays

Beginner English Lesson Plan: First Day of Class Note to teachers: With beginners, mime and movement are essential. Don’t worry if students cannot understand everything you say, speak slowly and use lots of body language to convey instructions. For beginners, understanding and conveying basic meaning is much more important than using perfect grammar. We will write a custom essay sample on Beginner English Lesson Plan: First Day of Class or any similar topic only for you Order Now Encourage students to use any English they have available to get their point across. Remember, learning a language is not a linear process. Level: Beginner with some prior English Time: 1. 5 hours Materials: Bring some everyday objects to class (preferably one for each student) choose a few things from different categories, like clothing, food, and household items. Also bring paper and pens and pictures from home (if available). Objective: Review basic vocabulary and sentence structures, assess students’ skill levels and prior knowledge, and get to know your students on the first day. Activity 1: Introductions (5 minutes). As students enter the classroom walk around and say â€Å"hello. † Introduce yourself using the phrase â€Å"hi, my name is†¦Ã¢â‚¬  and ask â€Å"what is your name? Try to elicit responses and make students feel at ease. Activity 2: Warm up circle toss (5 minutes). Form a standing circle and practice as a group, the phrases â€Å"hi my name is†¦Ã¢â‚¬  and â€Å"what’s your name? † If you have writing materials available, write the phrase and question in a place that all students can see it and use it as a reference. Then choose one of the objects that can be easily tossed around. Start the circle toss by saying the phrase, â€Å"hi, my name is†¦Ã¢â‚¬  then toss the object and ask â€Å"what is your name? Students must then mimic your example until everyone has had at least one turn. Activity 3: Vocabulary (10 minutes). Have students sit, but stay in a circle. Gather the objects that you have brought and show them to the students. Start by asking â€Å"what is this? † and see if anyone knows the answer. Hold one object up and repeat the name of the object slowly, using the phrase â€Å"this is a†¦Ã¢â‚¬  Pass the object to your left and ask â€Å"what is this? † The student to the left should respond with â€Å"this is a†¦Ã¢â‚¬  and then ask â€Å"what is this? â⠂¬  and pass it to the left. Continue this activity until all items have been passed around the circle. This may seem repetitive, but it is important that students are comfortable with the activities and feel successful, especially on the first day. If it seems too easy for the students you can make the game more challenging by having several items circulating at once or by asking students to close their eyes and see if they can recognize items by touch. Activity 4: Categories (15-20 minutes). Give each student one of the objects and have them find other students with objects of the same category. You can demonstrate this by showing two like items and nodding your head then show two unlike items and shaking your head. Once students are organized into groups, try to elicit the name of their category such as â€Å"food†. Each group is then responsible for coming up with 5 other items that belong in their category and presenting those words to the other groups. Have students draw pictures or mime other items for their category, if they don’t know the English word encourage them to ask you â€Å"what is this in English? † and then give them the word, making sure that it is repeated by every member of the group. Once the groups are confident with the new words, have different students from each group teach their new words to the rest of the class. Ask one student to hold up a picture and ask â€Å"what is this? † If no one knows the answer then the student with the picture can drill the class, saying the word and having the other students repeat it back. Do this with each group until all the new words have been practiced. Note: If students seem very comfortable with the vocabulary, introduce new categories for each group before starting the activity and have students think of as many words as they can. Some suggestions are: Animals, Professions, Family Members, or Things You Like to Do. Activity 5: Get to know your neighbor (20 minutes). This activity is meant for you to better assess the skill levels in the class. For this activity you are the observer, only prompt students if they seem stuck. Take mental notes of the grammar structures and the vocabulary that they use. If some students are much stronger than others remember them, you can use them for demonstrations and have them help others. For this activity put students in pairs. Have them ask and answer simple questions about themselves and their partners, let them ask any questions they can. Students are to get to know something about their partner. Next, have them find new partners. Student A will tell the new partner something about student B and visa versa; then everyone swaps partners and repeats the activity. Choose one of the more confident students to demonstrate a dialogue. Any photos or props you have available would be useful for this exercise. Introduce yourself and ask the student to do the same. Ask a simple question that the student will probably know or that you can mime for meaning. For example â€Å"Do you like †¦? † and hold up one of the food items. You can mime â€Å"I like† and â€Å"I don’t like† if the student doesn’t understand. Then grab another student and say â€Å"This is Nola, she likes †¦ † Follow with â€Å"Do you like†¦? † Put Nola with the other student and have Nola ask the second student another question. For example â€Å"How old are you? † Demonstrate this a few times by guiding students to ask and answer question then switching them with other students. Emphasize that they can ask any question. Once they get the idea. Give them 15 minutes to talk to as many students as they can. Walk around and listen to what students come up with, but don’t correct them. If a pair is totally lost then give them some questions and practice them with them, otherwise just observe. Activity 6: Wrap up (10 minutes). Have students stay in the pairs that they are in. Tell them to tell you something about their partner. Be encouraging and don’t insist on correct grammar as long as the basic structure is there, for example Nola might say â€Å"This is Sam, he like swimming. Instead of correcting the student, just repeat the phrase back using the correct grammar by saying something like, â€Å"oh, Sam likes swimming. I like swimming too. † If there are common mistakes among students you can use that as a focus for your next lesson. Ending the class: End the class by saying goodbye repeating the names of students and shaking their hands. Try to remember their names and something unique about them. For example, â€Å"it was nice to meet you Sam, have fun swimming. † How to cite Beginner English Lesson Plan: First Day of Class, Papers

Automotive industry free essay sample

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers perception of product value at first, and later on it may influence consumers purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers perception of product value, and later on it may influence consumers purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

Sunday, May 3, 2020

Censorship and the First Amendment free essay sample

A paper which deals with the First Amendment in the American Constitution and how it applies to the issue of censorship. A paper which explains how the American Congress has interpreted the First Amendment when deciding on levels of censorship. The paper explores the different issues of what is and what is not defined as freedom of speech. Examples of what is not covered by the First Amendment may be obscenity, fighting words and incitement. The paper also discusses how, with the growth of the Internet, the laws should grow with technology and adapt themselves accordingly. An area which is not yet completely clear is the subject of Commercial Speech. Deceptive commercial speech can be banned by government, but further regulation of corporations must be taken on a case by case basis. The government can also control speech that is intended and likely to incite lawless action. This also applies in a situation where the speech poses a clear and present danger to the nations security. We will write a custom essay sample on Censorship and the First Amendment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is known as incitement and was decided in the case of Brandenburg v. Ohio.

Wednesday, March 25, 2020

Autism free essay sample

Not every child with autism will have a language problem. A childs ability to communicate will vary, depending upon his or her intellectual and social development. Some children with autism may be unable to speak while others may have rich vocabularies and be able to talk about specific subjects in great detail. Most children with autism have little or no problem pronouncing words. The majority, however, have difficulty using language effectively, especially when they talk to other people.Many have problems with the meaning and withy of words and sentences. There are some patterns of language use and behaviors that are often found in children with autism. Firstly, they use repetitive or rigid language. Children with autism who can speak will say things that have no meaning or that seem out of context in conversations with others. For example, a child may continuously repeat words he or she has heard or keep asking the same question. We will write a custom essay sample on Autism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, some children with autism may also speak In a high-pitched tone or use robot-like voice.Secondly, children with autism usually have narrow interests and exceptional abilities. Some children may be able to deliver an In-depth monologue about a topic that holds their Interest, even though they may not be able to carry on a two-way conversation about the same topic. Some have musical talents or an advanced ability to count and do math calculations. Approximately 10 percent of children with autism show extremely high abilities In specific areas, such as calendar calculation, music, or math.Thirdly, they normally have uneven language development. Many children with autism develop some speech and language skills, UT not to a normal level of ability, and their progress are usually uneven. For example, they may develop a strong vocabulary In a particular area of Interest very quickly. Many children have good memories for Information Just heard or seen. Some children may be able to read words before 5 years of age, but they may not comprehend what they have read.They often do not respond to the speech of others and may not respond to their own names. As a result, children with autism sometimes are mistakenly thought to have a hearing problem. Lastly, they have poor nonverbal conversation skills. Children with autism are often unable to use gestures In their speech. They often avoid eye contact, which can make them seem rude, uninterested, or Inattentive. Without meaningful gestures or the language to communicate, many children with autism become frustrated In their attempts to make their feelings and needs known.They may act out their frustrations through vocal outbursts or other Inappropriate behaviors. Autism By focuses question. In addition, some children with autism may also speak in a high-pitched interests and exceptional abilities. Some children may be able to deliver an in-depth monologue about a topic that holds their interest, even though they may not be able of children with autism show extremely high abilities in specific areas, such as example, they may develop a strong vocabulary in a particular area of interest very quickly.Many children have good memories for information Just heard or seen. Some in their speech. They often avoid eye contact, which can make them seem rude, uninterested, or inattentive. Without meaningful gestures or the language to communicate, many children with autism become frustrated in their attempts to vocal outbursts or other inappropriate behaviors. Autism free essay sample Autism is a developmental disability caused by neurological dysfunction. It affects the way a person understands and responds to the world, how they hear, see, feel, sense, perceive and interpret everything around them. This may affect how they eat, sleep, dress, work, spend leisure time etc. They are likely to have repetitive behaviour patterns and restricted repetitive interests. Individuals with an autistic spectrum condition can have difficulties with language and communicating with others and with social interactions and relationships because there is an impairment of 2 way verbal and non verbal communication and impairment of flexible thinking and social imagination. People with autism can often have accompanying learning difficulties but everyone with the condition shares a difficulty in making sense of the world. Inflexibility and restrictiveness in activities and interests can lead to a person on the autistic spectrum having difficulty relating to others and making friends, an inability to engage in imaginary play, it can lead to ritualistic behaviours , obsessions and fears. We will write a custom essay sample on Autism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is important to identify the person’s strengths and weaknesses, to use their strengths and interest and use positive approaches. It may be helpful to use social stories to facilitate social skills and to be structured, consistent and calm. It is important to recognise that each individual on the autistic spectrum has their own individual abilities, needs, strengths, preferences and interests so that a person centered shared means of communication can be identified. 1. 1. Describe the types of difficulty that individuals with an autistic spectrum condition may have with language and other ways of communicating The difficulties which individauls have in using language effectively with others include lack of eye contact, poor attention, being able to point objects to others, and difficulty with the give and take in normal conversation. Some individuals sometimes use language in unusual ways, retaining features of earlier stages of language development for long periods or throughout their lives. Some speak only single words, while thers repeat a mimicked phrase over and over The body language of people with autism can be difficult for other people to understand. Facial expressions, movements, and gestures may be easily understood by some other people with autism, but do not match those used by other people. Also, their tone of voice has a much more subtle inflection in reflecting their feelings, and the auditory system of a person without autism often cannot sense the fluctuations. Identify problems that individuals with an autistic spectrum condition may have in social interaction and relationships Communication difficulties may contribute to autistic people becoming socially anxious or depressed or prone to self-injurious behaviours. Significant percentage of people with autism are being diagnosed with co-morbid mood, anxiety and compulsive disorders which may also contribute to behavioural and functioning challenges.

Friday, March 6, 2020

Narrative Essay on a Life Changing Moment

Narrative Essay on a Life Changing Moment Narrative Essay on a Life Changing Moment In life, many events influence the way one acts or the decisions one makes. Basically, one goes through certain events in life that have such a big impact they totally change the life of an individual. For me, the life-changing event happened when I enrolled in college a few years ago. Since that occurred, January has always been a special month for me because this is the month that makes me remember the event and remember how this event totally changed my life and made me look at my life from a totally different perspective. As I was joining my freshman year, I naturally took note of the new-found freedom. I wanted to use this freedom to experience some of the things that I had been curious about but could not engage in because I did not feel free enough. What I did not know is that the whole experience of joining college and getting orientated to college life would totally change my life. For starters, while joining college, for the first time, I referred to another place other than the place where my parents had raised me. For others in my dormitory, the process of integrating into dormitory life and feeling at home in their rooms appeared to come naturally but it was not that easy for me. The whole process was highly emotional for me, because I had the feeling that being so comfortable in the room would be like betraying my parents who have always taught me that our home is the most important place to cherish. The feeling that my parents were not a stone’s throw away, as is the case in my room at home, also made me feel anxious, as I began to feel the strain of being so far away from my parents. Overall, however, the process taught me an important lesson in the importance of moving away and establishing my own life separate from my parents. The other issue about joining my first year that is part of the whole life-changing event is the part where I had to make new friends; especially now that I was in a college here, I did not know anyone. Making friends at home had always been an easy task, given that our home is located in a gated community and my parents often visited the neighbors. As they did so, they would introduce me to the neighbors’ children and therefore provide a very good platform for me to make friends. To make things even better, most of the neighboring children went to the school where I was enrolled and as such, when I joined school, I had some sort of a soft landing with regard to making friends. In college, however, I had to make friends from scratch and it was a really humbling and insightful moment. Some tips on writing a narrative essay on a life changing moment: Remember that in this type of essay you should remember that while reading your essay, the audience should be able to paint a vivid picture in their minds. In addition to that, if you are narrating about an event at some point of your life, make sure you are not describing your everyday routine. Get readers attention by choosing an even, where you can build up a climax. can write an essay for you from scratch! Feel free to place an order at our website and get a custom written narrative essay online.

Wednesday, February 19, 2020

Virtualize Desktop Infrastructure in the Work Environment Research Paper

Virtualize Desktop Infrastructure in the Work Environment - Research Paper Example First, the connections could be done through affordable bundles or protocol to make it more affordable. The technology can be introduced in primary and high school cariculum toequip the young generation with its implications in the society. Furthermore, the network can be advanced to enable users access data from centric desktop server from a more wider range. Companies offering the technology The technology is available since it is offered by several companies in major parts of the world. Virtualization vendors like VMware and Citrix have taken a healthy lead in providing the technology to their regional and international clients. Vendors like Pano Logic as well as Quest Software have a reputable profile as far as the VDI Technology is concerned (Gilam,219). The companies not only do the actual connections but also provide consultancies regarding purchase of large computer storage devices to run on virtual systems (desktops). Furthermore, they partner with mobile devices companies l ike Nokia, Samsung, LG and Techno among others on how users (tablets and Smartphones) can use such devices to access data stored on a certain desktop. Computer firms like HP, Toshiba, Compaq and Acer also uses this strategies to attract and maintain more customers. Pano Logics came up with ‘a zero client’ processor with no drive but is connected with a mouse, keyboard as well as screen/monitor. The system software like operating system is be installed in a certain server then accessed through a defined network. The company laments that the system is cheap since it requires no memory or storage drive, which essentially is the most expensive part in a computer system. Some companies special computer networks to enable users access the data in the virtual servers. Fujitsu is a technological firm that provides bundles called Fujitsu VDI Bundles. This enables workers switch work places with ease. The network covers a wider region depending on the protocol used. The company h as a attractive profile since majority of reputable companies depend on its bundles network for the server virtualization. The company has also partnered with VDI offering companies like Citrix among others. VDI technology is applicable in several companies with a chain of departments and workers. Some of the famous companies or organizations that have already adapted the technology include Microsoft, Caterpillar, Toshiba, Compass group companies, Nike and Nokia among others. The companies share some basic features in common, for instance, they have more departments and employees. Furthermore, they have regional establishes or offices that depend on common server based in the head offices. Some world class learning institutions like Universities and colleges have also adopted technology. But precaution measures must be taken in such cases. Students may use the technology to access some vital confidential information like exams or other related assessments from the main server. There for, learning institutions may have two or more servers where one server to be solely for academic staff or school administration and not be accessed by the students. The technology is also applied in national or state security department. One may be arrested in a different street or state but his/her previous criminal records accessed from the main national server, via the technology. Reliability of the technology Some of the advantages associated with the technology are that it is cost friendly. A company

Tuesday, February 4, 2020

1.a)Looking at the journal article, summarise your understanding of Essay

1.a)Looking at the journal article, summarise your understanding of word of mouth champions as discussed by the authors - Essay Example The answer is obvious that I will consult a friend who is well aware of that product before making a buy. After all, I am buying a cell phone, not a chocolate bar! And according to the authors of the article, ‘ Turning the amplification up to 11’, this friend of mine who talks about the product, knows mostly everything about it and has the ability to convince me to buy the brand that he is recommending is called as the ‘ word of mouth’ champion. In the marketing world, the consumers who communicate the information are divided into three types. One type of people are those who talk a lot to many people about a certain product, the second types are those who can give you loads of information about the product but this happens only when you ask them and the third type of people are those who has the ability to sell the product to you by convincing you about the worthiness of the product. But the champions are only those who are so passionate about the product and its functions that he not only discusses the product with whoever he comes in contact with but also enthusiastically provides you all the information that you need and with his passionate drive, becomes successful in making you to spend the money and buy it. So it is the passion that makes the word of mouth champions not just the ability to talk or give the information. Word of mouth is nothing but a way of telling customers about the product through people who are common people like others and whose words are trusted like that of friend’s. Mouth publicity can be done in numerous ways like discussing with friends,